Brand literate like an agency. Outcomes obsessed like a consultancy.
We power effective
decision making
Our clients are making decisions every day. Each decision has an impact and an outcome.
We power bold, data-fuelled decision-making for our clients, managing risk, driving strategy, and producing effective outcomes.
We believe change stems from philosophy action.
In a complex world where people move fast, brands need help to navigate, create and lead change.
We exist to transform data into actions, and actions into effective outcomes.
We embolden decision-makers to drive growth and efficiency, solve problems and create smarter more engaging experiences for audiences.
We navigate, create, and lead change
Our leadership team is as dedicated to the
outcome as you.
Together, our founders have over 75 years of data, insights and marketing transformation experience within agencies, management consultancies and client-side businesses.
Tim Spencer
Founder, CEO
Mike Spencer
Founder, COO
Amar Vyas
Partner, CDTO
David Lawton
Head of Data Science
Jonathan Walker
North America Lead
Georgina Wong
APAC Lead
Our clients seek data fluency
"Judges were blown away by Fluency’s achievements: Flipping 'eck. They’re impressive! A big story, humbly told."
Campaign Magazine
"The client just called you epic. It's such a remarkable piece of work, you've blown my mind. The CEO said they make bigger decisions with less sophistication. You've treated this client like it was your own."
M&C Saatchi Export
CEO
"Fluency is the bridge from a client's current mindset, to where they want to be"
World’s largest online retailer
"Working with Fluency is helping us see around corners"
World’s largest sporting franchise
"Fluency have set expectations for years to come. How a living segmentation can bring us closer to the consumer than ever before."
American multinational technology company
