A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences. Top US and UK brands are losing £14.9bn every year due to a lack of data […]
From Chaos to Cognition: How Data Fluent Brands are Winning
Our extensive new study of 4,000 UK and US brands investigates the relationship between data, brands and growth. The findings are startling. Top US and UK Brands are losing £14.9bn each year through a lack of data fluency Profound change is advancing […]
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